Marketing Analytics: Essential Tools for Data-Driven...

Main
Business & Economics - Sales & Marketing
Marketing Analytics: Essential Tools...

Marketing Analytics: Essential Tools for Data-Driven Decisions

Paul W. Farris, Rajkumar Venkatesan, and Ronald T. Wilcox

0 / 5.0

この本はいかがでしたか？

ファイルの質はいかがですか？

質を評価するには、本をダウンロードしてください。

ダウンロードしたファイルの質はいかがでしたか？

カテゴリー:

Business & Economics - Sales & Marketing

年:

2021

出版社:

University of Virginia Press

言語:

english

ISBN 10:

081394516X

ISBN 13:

9780813945163

ISBN:

2020037901

ファイル:

PDF, 7.50 MB

IPFS:

,

english, 2021

オンラインで読む

への変換進行中。

への変換が失敗しました。

こちらはいかがでしょうか？

Santacroce, Sarah — The Gentle Marketing Revolution: Grow your business your way. With integrity and kindness.

Scott Jones [Jones, Scott] — Understanding Google Analytics for Business Growth: The Essential Guide to Google Analytics for Businesses (360 Degree Marketing for Business Growth)

KEVIN HARTMAN — DIGITAL MARKETING ANALYTICS In Theory And In Practice

— ProgrammerLazy. SQL for Marketers: Dominate data analytics, data science, and big data. Data Science and Machine Learning in Python

Jacobs, Dave — Marketing Analytics: Optimize Your Business with Data Science in R, Python, and SQL

Chantel Botha — Customer Journey Mapping

Bendle, Neil T.;Farris, Paul W.;Pfeifer, Phillip Edward;Reibstein, David J — Marketing metrics: the manager's guide to measuring marketing performance

Michael Luca; Max H. Bazerman — The Power of Experiments: Decision Making in a Data-Driven World

Mounir Kehal, Shahira El Alfy — Data Analytics in Marketing, Entrepreneurship, and Innovation

Edwin Jacob Nijssen — Entrepreneurial Marketing: How to Develop Customer Demand

Wided Batat — Experiential Marketing: Case Studies in Customer Experience

Andrew D. Banasiewicz — Marketing Database Analytics: Transforming Data for Competitive Advantage

Avinash Kaushik — Web analytics 2.0: the art of online accountability & science of customer centricity

Sebastian Tonkin, Caleb Whitmore, Justin Cutroni — Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn — Principles of Marketing Engineering and Analytics

Soraya Sedkaoui (editor), Mounia Khelfaoui (editor), Nadjat Kadi (editor) — Big Data Analytics: Harnessing Data for New Business Models

Kiran Chaudhary, Mansaf Alam — Big Data Analytics: Applications in Business and Marketing

Carvalho de Mesquita, José Marcos, Kostelijk, Erik — Marketing Analytics: Statistical Tools for Marketing and Consumer Behaviour using SPSS

Semmelroth, David — Data Driven Marketing For Dummies

Adele Revella — Buyer Personas

Omer Artun, Dominique Levin — Predictive Marketing

Robert W. Palmatier; Shrihari Sridhar — Marketing Strategy: Based on First Principles and Data Analytics

Nathalie Henry Riche, Christophe Hurter, Nicholas Diakopoulos, Sheelagh Carpendale — Data-Driven Storytelling

Mohiuddin Ahmed, Al-Sakib Khan Pathan — Data Analytics: Concepts, Techniques, and Applications

Andrew Smith — Consumer Behaviour and Analytics

Joseph F. Hair; Dana E. Harrison; Haya Ajjan — Essentials of Marketing Analytics, First Edition

Jeffrey D. Camm — Essentials of Business Analytics

Robert Palmatier, Shrihari Sridhar — Marketing Strategy: Based on First Principles and Data Analytics

Jim Kalbach — Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams

Raj Venkatesan, Jim Lecinski — The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing

Annmarie Hanlon — Digital Marketing: Strategic Planning & Integration, 2nd

Jessica L. Rogers — The Digital Marketing Landscape: Creating a Synergistic Consumer Experience

Jim Frost — Hypothesis Testing

Natalie Mizik, Dominique M. Hanssens, Editors — Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Robert Kozielski — Mastering Market Analytics: Business Metrics - Practice and Application

Amandeep Singh — Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Sabry, Nader — Growth thinking: think, design, growth hack - a design approaching to growth hacking

Wass, Martin & Unemyr, Magnus [Wass, Martin] — Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning

Natalia Konina — Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution

Thomas J. Quirk, Eric Rhiney — Excel 2019 For Marketing Statistics: A Guide To Solving Practical Problems

主要なフレーズ

関連ブックリスト